Vibrant, rebellious, at times stylishly tantalising, fiery….often gently flirtatious. Be it wide eyed innocence or a quiet sexy impudence… the look has said it all. From sharply, arched brows and a heavily glossed pout to the deep allure of the exotic fragrance. The verdict is out… never before has beauty been more luxuriously packaged.
THE 1900’S
Though make-up is a taboo in Victorian society, extravagant hair arrangements are, however, considered very attractive. French hairdresser Marcel Grateau introduces his famous wave, designed to make the hair look like a rippling sheet of silk. Cologne is accepted as a healthy adornment for the senses, though vanity is frowned upon. The decision of Selfridges in London to sell powder and rouge openly proves hugely popular with women as they fight for the right to look as they please and wear red lipstick as a symbol of feminine defiance.
THE 1920's
Liberated for the first time, stylish women begin plucking their eyebrows and wearing kohl around the eyes. Applying the new twist-up lipstick in public is the ultimate fashion statement. Coco Chanel establishes the must-have beauty accessory of the century - the tan.
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